About us

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We are all Imagination

We are totally committed to being a creative agency in everything we do.
We are a dynamic and evolving organisation that has changed as the needs of our clients have changed. Today our creative resources embrace the skills of architects, 3D and 2D designers, film makers, journalists, creative technologists, bloggers and social media experts, art directors and copy writers and creative strategists... all trying to imagine a more creative future for our clients and for ourselves.

We transform business through creativity

There is only so long that a business or a consumer brand can be slimmed down, re-engineered, streamlined, out-sourced or procurement reviewed. Sooner or later the removal of waste has to be replaced by the addition of value. That's where we come in. The ability to create ideas and opportunities that in turn create profits.

Experience is everything

 

Wherever you look in the consumer world, brands are increasingly valued by the experiences they offer, not by the messages they project. Sceptical consumers don’t want to listen to what brands say, they want to experience how they behave.

 

We have moved from the world of USP (unique selling proposition) to UExP (unique experience proposition). At Imagination we are experts in creating experiences for brands that create more memories than any message.

 

Independent for over 40 years

 

Inspired by our founder Gary Withers, we are an independent organisation in every sense. Commercially we serve no group objectives nor sister companies, nor shared corporate overhead.

 

We answer to our clients and to each other

 

This means that we can offer a truly independent view of the challenges and opportunities that face our clients. We believe the longevity of our relationships with clients demonstrates how valuable that is.

 

People

Los Angeles//CEO

Eduardo A Braniff

Eduardo is responsible for the overall profitability and creative standard of Imagination in the Americas.

Eduardo A Braniff

CEO & Creative Director

Eduardo is responsible for the overall profitability and creative standard of Imagination in the Americas.

Eduardo has served as Creative and Insight Director for clients including Coca-Cola, Ford, JetBlue, Intel and Johnson & Johnson. His focus is on how employee engagement drives value and on how physical places should interact with digital ones. Eduardo is focused on taking over Oprah's chair and launching his talk show career.

New York//CFO

Rob Bullen

Rob is responsible for the profitability, financial stability and operations of Imagination in the Americas.

Rob Bullen

Chief Financial Officer

Rob is responsible for the profitability, financial stability and operations of Imagination in the Americas.

He ensures that all business is commercially viable and that is run in a prudent manner. He has worked on every major account the US business has had, including Ford, Coca-Cola, Shell, American Express, Intel, Nasdaq and Samsung. Rob lives in Montclair NJ with his three daughters. He currently has a full head of brown hair and is hoping to retain it while his girls progress though adolescence.

New York//GM

Gabrielle Chamberlain

Gabrielle is responsible for all office activity, and for the development of the New York office. She is experienced in leading diverse and complex programs, in both corporate and consumer markets, and has...

Gabrielle Chamberlain

General Manager, New York

Gabrielle is responsible for all office activity, and for the development of the New York office. She is experienced in leading diverse and complex programs, in both corporate and consumer markets, and has developed long-term relationships that have helped clients drive significant change around the world. She has been instrumental in a host of global/Fortune 500 client relationships including American Express, Coca-Cola, Samsung and Shell. Gabi, as many people know her, is a food enthusiast (both cooking and eating), and has a tremendous passion for all things Italian.

New York//HoP

Walter Raymond

Walter oversees and is responsible for the New York office’s Production Discipline. His expertise covers all aspects of production management, from the build of temporary stage sets to the technical...

Walter Raymond

Head of Production

Walter oversees and is responsible for the New York office’s Production Discipline. His expertise covers all aspects of production management, from the build of temporary stage sets to the technical requirements of permanent installations. His real gift, however, lies in his ability to communicate with clients, vendors, and colleagues, to bring projects to fruition. Walter was responsible for important projects for clients including Samsung, Ford Motor Company and American Express. Walter enjoys all things athletic, particularly basketball, surfing, and badminton. He is also the president of the Vitamixer fan club, and frequently whips up batches of home-made almond butter for the office.

New York//3D

Oliver Cobb

Olly oversees and is responsible for all 3D work out of the New York office. Since transferring from the London office, he has been instrumental in implementing Ford’s successful autoshow and event...

Oliver Cobb

Head of 3D Design

Olly oversees and is responsible for all 3D work out of the New York office. Since transferring from the London office, he has been instrumental in implementing Ford’s successful autoshow and event’s programme in the US, working with 3D, 2D, digital, lighting and production in the New York, Detroit and London offices. As well as a passion for cycling in and around New York, Olly enjoys music, particularly collecting and playing vinyl.

New York//2D

Kyle Boynton

As Department Head, Kyle oversees and is responsible for all 2D creative work out of the New York office. Kyle has been the creative lead on the oneworld account since winning the business four years ago,...

Kyle Boynton

Head of 2D Design

As Department Head, Kyle oversees and is responsible for all 2D creative work out of the New York office. Kyle has been the creative lead on the oneworld account since winning the business four years ago, and has also played an integral part in projects for clients such as American Express, Ford Motor Company, JetBlue Airways, NASDAQ, Samsung and Shell. In addition to serving as a design critic for a number of universities, Kyle has been a guest speaker at Parsons School of Design. He is also an avid cook and he holds a black belt in Kung Fu (don’t say you weren’t warned).