Why stand still when you can stand out? Shell

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Why stand still when you can stand out? Shell

Delivering high impact, consistent communications across all Shell’s business channels and regions

 

Challenge

To create consistency of experience across many audiences and many locations for one of the world’s largest organisations.

 

Insight

Consistency doesn’t rule out adaptability and versatility.

 

Solution

Shell wanted to optimise their Global Exhibition Programme by creating a consistent visual language to communicate their business values and to build relationships – at any event, anywhere in the world.

We developed a modular platform capable of promoting the diversity of Shell’s product portfolio, technologies and people to a multitude of audiences.

Founded on a strong brand identity, scalable, and built around a content-rich environment, the programme is now a cost-effective, strategic solution to the hundreds of events and exhibitions Shell participates in every year.

A new visual language, which tied together exhibition themes and values, allowed Shell to communicate clearly and simply with any type of audience.

We continue to add to and enhance the suite of digital assets that communicate the breadth of Shell’s projects, technologies, products and services across different channels at many different shows. A key focus is on delivering on-stand experiences that are rewarding, relevant and informative.

 

Results

  • Adopted by 90% of the business
  • More than 280 exhibitions across 41 countries
  • Meaningful engagement with over 11 million potential customers
  • Shell exhibition kit used 168 times, and counting
  • Duplication reduced by 80%
  • Savings of up to 40% generated across the business